Contently
MAY 4, 2023
Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.
Content Standard
MAY 5, 2021
“If you are a large company, let us know what your verticals are. Those goals are easier to accomplish when they’re reflected organically in the content. Quickly debrief an SME before the interview to make sure they understand the purpose of the call. “Why am I writing this? Key Takeaways.
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Content Standard
JULY 29, 2021
Internal Subject Matter Experts Your internal SMEs might be product line leaders, vertical industry leaders, or deep subject matter specialists within the company. Internal SME support lets you tap into the authentic voices of leaders in a given topic. What specific business outcomes will this effort support?
Content Standard
OCTOBER 17, 2018
Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.
nDash
JANUARY 6, 2021
How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Today, there are 5 content marketers working to execute a strategy that’s broken into two dimensions—vertical and product. Epsilon faced this exact problem in 2018.
Tony Zambito
MARCH 18, 2012
This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . We never really moved beyond segmenting by employee size and revenue so we really don’t know a lot about SME’s as we should.
nDash
NOVEMBER 7, 2018
an in-house employee can also be an influencer) but this is a good, high-level way of organizing your content community. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. 1 manager / editor / SME. Freelancers. #3. Thought-leaders / influencers. In-House Employees.
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