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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. Let’s talk about that executive experience and its impact vertically. We don’t.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals. For an established national retail brand with a thriving social media following, schema optimisations contributed to a 50% increase in organic conversions within a month. Adding schema to single static pages.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The American Marketing Association (AMA) is a fairly sizeable organization. The Valley Forge Tourism & Convention Board is a private, nonprofit membership sales and marketing organization that actively supports the the Valley Forge area and Montgomery County, Pa., So go ahead -- apply yourself. 1) AMA Awards.

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.