Remove Organization Remove SME Remove Thought Leadership Remove Verticals
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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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Leveraging Subject Matter Experts in Your Content Marketing Strategy

Content Standard

Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. Image attribution: Ross Sneddon.

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How Epsilon Created a Bedrock of Content for the Industry’s Most Advanced Data-Driven Marketing

nDash

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? When Dan McDermott started at Epsilon in 2013, thought leadership responsibilities fell on a lot of different people’s shoulders. Epsilon faced this exact problem in 2018.

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Content Community: The Key Roles and Responsibilities

nDash

Thought-leaders / influencers. an in-house employee can also be an influencer) but this is a good, high-level way of organizing your content community. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. Thought Leaders and Influencers . In-house employees. #2.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. It’s going to take me a day.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The American Marketing Association (AMA) is a fairly sizeable organization. The Valley Forge Tourism & Convention Board is a private, nonprofit membership sales and marketing organization that actively supports the the Valley Forge area and Montgomery County, Pa., So go ahead -- apply yourself. 1) AMA Awards.

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How Does EveryoneSocial Lead to Success at Your Company?

EveryoneSocial

This isn’t ideal because we encourage users to not only share at least 50% of their content from 3rd party sources (to establish objectivity and SME-status) and to also read/learn about intel such as competitive and client news, productivity improvements, etc. “Content” is No Longer Just Link-Based Article.