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6 social media marketers on the future of social messaging

Sprout Social

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. Direct mail, e-mail and toll-free calls are losing popularity among consumers as more and more gravitate to social messaging for customer service.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. As Ben Collins Jones, Customer Success Manager at Oktopost, puts it: “If all of these networks were trying to achieve the same goal, trying to do the same thing, there would not be Facebook, Twitter, LinkedIn, etc. And what better way to keep our audience interested than with content?

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9 Promising FinTech Startups You Should be Watching

Envy

2012, London Twitter: @ClauseMatch. ClauseMatch now helps top UK banks and financial institutions centralize their compliance intelligence and keep all internal policies, procedures, and documents organized. Est. 2014, Tel Aviv Twitter: @Secured_Touch. Est. 2014, Dublin Twitter: @aidtechnology. SecuredTouch.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Continued growth is critical to the success of all organizations, so it’s no wonder Snapchat is looking to test out a new strategy. The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service. Moving Beyond the App. Image attribution: Isaiah McClean.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). We’ve slowly watched as organic social reach gradually became less and less. Steal from B2C. Understand the Economic Value.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

I believe professionals working at B2B companies often get in their own way, overcomplicate how they market their product or service and think because they’re B2B, they have to be buttoned up and can only go to market a certain way. I don’t know who needs to hear this but organic social’s primary role in the funnel is the top–awareness.

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

He’s a great Twitter follow , he’s an even better person. It was trending on Twitter, it was trending on Reddit. So business potential three means that the topic that you’re covering … your tool, your product or service … is an irreplaceable solution within the topic. I highly recommend this.

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