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A Guide to Marketing Automation

Zoominfo

Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. Below are a few steps to take in order to set your marketing automation platform up for optimal achievement. Biggest Obstacles to Marketing Automation Success.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Standard Rate and Data.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. From this point we can further evaluate these phrases for new / refined optimization efforts. Key Page Performance.

Analytics 243
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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. From this point we can further evaluate these phrases for new / refined optimization efforts. Key Page Performance.

Analytics 201
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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. The company is considering future applications including campaign optimization, pipeline forecasting, and account-level targeting.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Biggest Obstacles to Marketing Automation Success Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. Below are a few steps to take in order to set your marketing automation platform up for optimal achievement.