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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. Each element in this table represents a factor that you need to consider to be successful in email.

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Social Media Hacking: How to Protect Your Account

Oktopost

Phishing Attacks. Use Social Media Governance to Optimize Risk Management. There are a few ways to mitigate the potential human error: Use a social media management platform with unique logins and permissions to prevent too much access to administrator privileges. Phishing Attacks. Human/Employee Error. Imposter Accounts.

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Email marketing strategy: A marketer’s guide

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

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3 Ways to Maintain Your Website

Heinz Marketing

SEO plays a huge role in marketing, so ensuring your website is optimized for SEO is a substantial component to maintaining content on your website. Regardless of the type of website you have or what it is vulnerable to hacker attacks, phishing, and spambots, it needs to be secured. Web Page Optimization. Website Security.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

AI continues to advance, from seamless content optimization to providing data analysis and insights. Leveraging AI for Keyword Research and Optimization Is AI-generated content good for SEO? AI is useful for optimizing workflows and raising productivity. It is predicted that by 2030, the AI market will be worth $1 trillion.

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5 Types of Data Breaches You Should Know About

Valasys

3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning. According to the Data Breach Investigations Report (DBIR) by Verizon, 70% of cyber attacks use a combination of phishing and hacking. 4) Denial of Service (DoS).

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The Best Email Deliverability Guide Ever

Act-On

Optimize and test for mobile Roughly half of all emails are opened on mobile. Act-On allows users to set up email fatigue suppression rules to ensure that no single prospect receives more than your optimal number of emails within the timeframe that you define. Other tools include Glock Apps and Return Path, to name a few.