UK guide to B2B email marketing laws (warning, it’s tricky)
Marketing Graham
OCTOBER 20, 2020
Data for email campaigns in the UK is governed by two laws; GDPR and PECR. Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically.
Let's personalize your content