Opt-in Privacy ROAS Transparency 
Martech
MARCH 11, 2024
Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid.
Martech
DECEMBER 7, 2023
As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships.
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Liveintent
OCTOBER 19, 2021
With LiveIntent, advertisers can reach 200 million opted-in email newsletter readers in the U.S. Privacy and Security. That’s why it is critical that you choose customer acquisition channels that audiences trust and that allow for transparency and privacy in data collection and targeting. Here’s why.
Outbrain
SEPTEMBER 15, 2020
At WWDC20 , Apple announced iOS14 would provide consumers with the ability to opt-out of sharing their personal data with third-party apps for the purpose of ad targeting. Consumers have needed greater controls and transparency around how various advertisers and platforms use personal data for quite some time.
Unbounce
MARCH 30, 2021
With Apple’s latest iOS update, iPhone users will be able to opt-out of behavioral and demographic tracking on apps. Heck, they’re invited to opt out.) We’re talking about far-reaching privacy trends that may have you rethinking traditional PPC models. App Tracking Transparency? (?ATT)? Yep, the rumors are true.
QuanticMind
OCTOBER 24, 2017
QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Here’s our list of the quick hits: >> Quick Links to Day 1 Session Recaps. Shopping Best Practices: “Bing in the Holidays” by Cady Condyles.
Single Grain
APRIL 25, 2022
With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin. Right Keyword Selection.
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