Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 101

SMS Marketing & Strategy Marketing Strategy Planning 101

Vision6

MAY 1, 2023

Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers. In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

DivvyHQ

MAY 19, 2019

Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. Considering that 91% of Americans have their mobile devices almost glued to their hands, it becomes obvious that the response time to a text message is extremely fast. ” Source: [link].

SMS 68

SMS Relevance Campaigns Tips 68

Valasys

OCTOBER 10, 2023

Understanding Mass Text Messaging Mass text messaging, also known as SMS marketing, involves sending promotional messages or notifications to a large group of recipients simultaneously. With the rise of smartphones and the increasing reliance on mobile devices, SMS has become an integral part of our daily lives.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.”

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Optinmonster

MAY 2, 2024

This gives small businesses a great advantage to build customer relationships and improve their conversion rates. Automate SMS notifications to existing customers. HubSpot tested this method of content delivery for about a month and found that Messenger broadcasts resulted in an 80% open rate and 13% click rate.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

ERDM

JANUARY 22, 2019

In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX. To overcome privacy concerns and fears of being ‘creepy’ it must be based on a solid foundation of trust and perceived value. Privacy of preference information is essential. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53