Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

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SalesIntel

JANUARY 8, 2024

This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach. Google considers user behavior as a signal for determining content quality.

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Martech

FEBRUARY 4, 2022

Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email.

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Sharpspring

JUNE 10, 2020

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). Growing your email list organically using direct opt-in is a surefire way to connect with leads who are most likely to engage with your email. Set up email authentication.

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Act-On

NOVEMBER 7, 2023

Focusing only on delivery rate omits important aspects of your email program that contribute to your overall health and reputation as a sender. A holistic approach to deliverability takes more than delivery rate into account. Click Rate: Number of clicks divided by number of emails delivered. But never fear! We’ve got you.

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Optinmonster

APRIL 11, 2024

Plus, I’ll share the best practices to keep your email marketing campaigns landing directly in subscribers’ inboxes. Factors That Affect Email Deliverability Email List Quality Sender Reputation Email Content Email Engagement Email Deliverability Best Practices 1. Use Double Opt-Ins 3. What Is Email Deliverability?

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Litmus

JUNE 12, 2023

Email marketing deliverability is essential for maximizing your budget and effort, and a good email deliverability rate begins with monitoring. Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. What is email deliverability? What are key metrics for email delivery?

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