Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Newsletters. Privacy-proofing. Email’s potential is fully realized when combined with other channels (like paid search/ads, websites, search marketing, social media, and SMS)—aka, omnichannel marketing. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Vision6

AUGUST 23, 2021

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Some of the messages you are sending may even be better suited to other communication channels, such as SMS.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

JANUARY 24, 2023

Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. Even small businesses will use GPT3 type tools to generate content for newsletters and campaigns. It can surface hard-to-find information that can be used to create more meaningful email campaigns.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

FEBRUARY 7, 2023

We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. Sentiment poll in created with Litmus Personalize Our experts advise us on what to keep in mind with sentiment polls: Helpful for long-form newsletters where there are no click-away calls to action.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Martech

MARCH 30, 2022

Get the daily newsletter digital marketers rely on. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Don’t blame the email channel itself if your email efforts don’t deliver the results you need. See terms.

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Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 105