Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. But it’s not just about the Chrome Browser and it’s not just about Topics. It has worked with the U.K.
Martech
MAY 11, 2023
When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.
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The Customer
APRIL 14, 2020
Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer. 14 min Does Strong Data Privacy Make for Stronger Security?
Martech
JANUARY 26, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, we’ll just have to wait and see. Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. Chris Wood, Editor.
Martech
JANUARY 27, 2023
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.
Customer Experience Matrix
APRIL 13, 2018
The chapter headings suggest she ends up proposing blockchain as the ultimate solution. From a marketer’s perspective, what’s important here is not that blockchain might provide trust but that conventional authority certainly cannot.
Martech
MAY 24, 2024
All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. In a recent talk with marketers, I acknowledged that sometimes you do have to send the same message to all subscribers. But emails are not magazine ads.
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