Marketing Mix Paper Sales Cycle Studies 
The Lead Agency
SEPTEMBER 13, 2020
B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers. Interactive videos are a newer trend, and they have several benefits for B2B businesses.
EMagine B2B Blog
FEBRUARY 27, 2018
I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. Clear definitions of our target markets, decision makers/personas.
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EMagine B2B Blog
FEBRUARY 27, 2018
I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. Clear definitions of our target markets, decision makers/personas.
NetLine
APRIL 19, 2019
Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. As the category gained traction, we are now working on case studies and industry specific content to really highlight our value. Any words of wisdom to share with your marketing peers?
The ROI Guy
JUNE 16, 2010
Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.
accelerate agency
APRIL 12, 2023
Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.
The ROI Guy
SEPTEMBER 3, 2010
Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.
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