The Effective Marketer

JANUARY 7, 2011

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. United States License. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Excel Template for vendor comparison: you can download and use my template as a starting point. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Sage Marketing

JULY 10, 2023

In this blog post, I will outline how to plan your marketing budget based on your company’s strategy and goals. When I started working as a marketer for a B2B SaaS company, a wise mentor shared an invaluable piece of advice with me: think big! Don’t let budget constraints limit your vision.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Hubspot

JULY 2, 2020

While some elements have been added or tweaked over the years — most notably for the modern digital age — the core elements of the marketing mix (i.e. Featured Resource: Marketing Mix Templates. Need a way to visualize your marketing mix to share it with your employees or investors? Marketing Mix Elements.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Single Grain

JULY 6, 2021

The titles of Chief Marketing Officer and Vice President of Marketing may sound like synonyms, but the roles are different: The CMO is a business leader who belongs to the C-suite, and the VP of Marketing is a marketing expert who reports to the CMO. T-Shaped Marketing Skills. Example CMO Job Description Template.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

The Effective Marketer

APRIL 29, 2011

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Is Marketing Too Busy?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Valasys

NOVEMBER 5, 2018

A good lead generating website offers some sort of free downloads which can be eBooks, templates, or any other helpful resources that people need to fill out a simple form to download. Email Marketing. Take content that already generates links and make it longer, more up-to-date, better designed, and more thorough.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Online Marketing Institute

NOVEMBER 2, 2010

So I tend to agree that social media in B2B is more about "branding" and thought leadership - important stuff but reallllly hard to measure and even more difficult to determine how much of your marketing budget (and whose time) to allocate to social media. A challenge for all marketers! Director, Integrated Marketing & Soci.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

seo.co

DECEMBER 8, 2020

If you’d asked any online marketing professional this question 5 years ago, their answer would be markedly different from that of today. Website Design and SEO. Just as building a beautiful storefront isn’t the only factor that will result in sales, online marketing isn’t as simple as building a beautiful website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111