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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. Customer Service Management Tools. 1) HelpScout.

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Marketing Automation for Financial Services Marketers

Act-On

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

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Drive More Sales: Seven B2B Marketing Automation Tips With Five Examples

Webbiquity

But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success. By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people. Find the Right (and Wrong) Keywords.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. MarTech is the combination of marketing and technology.

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Three Marketing Automation Strategies You Need to Implement Today

Webbiquity

Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. With its high potential and the impressive results it can deliver, it’s no surprise that more businesses are implementing these platforms to beef up their performance.

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The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools).

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ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Clickagy and launched Streaming and Custom Intent.