Lead Management Marketing Plans Multi-Channel Sales Management 
ANNUITAS
JULY 20, 2021
For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. and little to no evidence the target audience actively participates in the chosen engagement channel.
ANNUITAS
MAY 13, 2021
Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. ADOPTING ENTERPRISE DEMAND PROCESS.
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ViewPoint
MAY 21, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Is that you?'
ANNUITAS
FEBRUARY 7, 2023
Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.
SendinBlue
AUGUST 24, 2020
The intuitive suite of capabilities creates an enjoyable customer experience, from lead qualification to nurturing and post-sale support. The Sendinblue Tracker lets you track visitors exploring your website and add them to marketing workflows based on their onsite behavior. Pricing: there is a free plan for up to 250 contacts.
Adobe Experience Cloud Blog
APRIL 10, 2015
Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
BenchmarkONE
JANUARY 25, 2023
Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. Most sales reps consider prospecting to be the toughest part of the sales process. So, how do you get your sales prospecting process bang on?
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