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The 15 Best Lead Generation Tools in 2019

Hubspot

Eventually, your sales team will have full visibility of the previous touchpoints and can close leads with the full context of their previous touchpoints with your brand. They also have an integrated help desk and knowledge base to provide support for current customers. It’s a full suite lead generation machine.

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Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

If you’re still in the startup phase, you may be operating with limited resources because the reality is that, in today’s fast-paced economy, you can quickly scale from two dudes in a garage to a Fortune 500. Do you have a self-service customer support portal? Do you have a big enough advantage with the paid model? 8 Key Components.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Every modern digital organization needs to adopt full stack experimentation. What Is Server Side Testing? 10, G2: 4.0/5

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Customer Engagement Software for Small Businesses

TrustRadius Marketing

Whether you’re a local business or a tech startup looking to grow, customer engagement will help you attract customers and keep them around. Zendesk is a cloud-based Help Des k Software that offers tools to support engagement, prospect management, and customer service. Engagement is an indispensable step in the customer lifecycle.

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30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer? Kate Talbot.

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30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What’s your biggest challenge as a B2B tech marketer?

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Data Privacy You want to maintain respect for privacy, especially when studying user behavior across your marketing touchpoints. Customer support: Knowledge base, email support, live chat, FAQs, and phone support are all available. You control the data FullStory captures and stores.