Content’s Role in an Account-Based Marketing World
MARCH 24, 2016
We still follow a similar model to the one we have been using, but we’ve transitioned to focus on targeting specific keywords that buyers are likely to be searching during the sales process. For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. Almost immediately, we’ve been able to capture a top 5 (if not 1 or 2) position for some very relevant keywords.