Content’s Role in an Account-Based Marketing World

bizible

We still follow a similar model to the one we have been using, but we’ve transitioned to focus on targeting specific keywords that buyers are likely to be searching during the sales process. For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. Almost immediately, we’ve been able to capture a top 5 (if not 1 or 2) position for some very relevant keywords.

PPC for B2B: How to Choose Your Agency

Marketing Envy

Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. This calls for product research, competitor research, and keyword research. Take the time to meet with the team who would manage your account to make sure you click. You’ve got to decide if your chosen agency really has what it takes.

PPC 66

PPC for B2B: How to Choose Your Agency

Marketing Envy

Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. This calls for product research, competitor research, and keyword research. Take the time to meet with the team who would manage your account to make sure you click. You’ve got to decide if your chosen agency really has what it takes.

PPC 63