Discovered
Kevin Indig
OCTOBER 23, 2023
Think Netflix running banner ads for The Witcher on imdb.com. What it means Google has several levers to drive more revenue: show more ads, make organic results worse, increase take rate, raise prices, and send more traffic to sites running AdSense or apps running AdMob. Over 2,000,000 sites use AdSense. What stands out?
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