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Kevin Indig

Think Netflix running banner ads for The Witcher on What it means Google has several levers to drive more revenue: show more ads, make organic results worse, increase take rate, raise prices, and send more traffic to sites running AdSense or apps running AdMob. Over 2,000,000 sites use AdSense. What stands out?

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26 A/B Testing Examples to Inspire Your Next Test


One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Humana: Landing Page Banner. Humana wanted to improve the performance of its landing page banner. Sony: Personalized Banner Ad. Result: Source. C” ( Source ).