Martech
DECEMBER 29, 2022
In the past, buyers have looked at things like take rates and discounts, directness, quality, performance, or fraud when they evaluate supply paths. Gen Z doesn’t live on your ecommerce site — it’s not where their sense of community and individuality is being formed. More brands will address Gen Z as co-creators. “Gen
Convert
JANUARY 31, 2022
Ecommerce A/B Testing Examples. hired Mintminds to improve the add-to-cart rate of their product pages and revenue per visitor. Many successful ecommerce brands use “add to bag” in their button copy. Other ecommerce websites still stick to “add to cart”. One variant resulted in a 14% better take rate.
ClickZ
MARCH 6, 2020
Sub-optimal customer engagement with low offer take rate. A summary of the challenges, as noted in the case study, are as follows: Access to in-session user behavior and real-time context. Inability to connect every customer’s cross- channel context.
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