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eCommerce Explained: The Basics of B2B

Navigate the Channel

People buy stuff on the internet. If you don’t need a physical storefront, you can skip all the money invested in a brick-and-mortar store—rent, property tax, facilities upkeep and insurance— even though B2B eCommerce companies may require a manufacturing site or warehouse. OK, we get it. A lot of stuff. Yes, like ABCs.

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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition. Geotargeting.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

People buy stuff on the internet. If you don’t need a physical storefront, you can skip all the money invested in a brick-and-mortar store—rent, property tax, facilities upkeep and insurance— even though B2B eCommerce companies may require a manufacturing site or warehouse. OK, we get it. A lot of stuff. Yes, like ABCs.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Because of the disruptive technology of the Internet, the power has moved from the seller to the buyer. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Because of the disruptive technology of the Internet, the power has moved from the seller to the buyer. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100
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A Primer on Sales Competitive Battle Cards

The Effective Marketer

The internet is your best friend for finding a trove of information about competitors. – site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. Data Collection: Knowing what data you need to gather, now you can start the process. You get the idea.

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B2B Sales tips and tricks

Datafusion Solutions

Tip is you can try various sites like Linkedin, Twitter, Angel list, Datanyze, Crunchbase, Yelp, Glassdoor to do your research.). With a network of customers, business partners, and other sales reps, researching on the internet, one can stay up with the challenges their competitors are having with their offerings.