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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

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Blogger outreach is scary

Biznology

Image via Wikipedia. But I am still surprised that many companies don’t do blogger outreach, even today. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. My conclusion is that what is holding them back is fear.

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The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The Internet is such a gift. The clock is ticking.

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Overcoming a Dry Spell: 8 Sources for Blog Inspiration

Biznology

Photo credit: Wikipedia. Blogging is a valuable marketing tool that requires consistency. This is particularly important if your business is involved directly with an outreach or local networking event. Blogs have certainly blurred the lines between what is considered private, and what is public knowledge.

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The Dirty Little Secret of Media Relations

Biznology

Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. Biting your tongue.

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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. If there are holes in the market–a vacuum–then filling that need will result in amazing success.

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Fire for effect when you can't get a bead on your market

Biznology

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham.