Valasys

JUNE 25, 2019

For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge. This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

SEPTEMBER 25, 2019

According to Zachary Weiner, CEO of Emerging Insider, content syndication is of exceptional value when it comes to B2B organizations that aim at advertising educational content. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. Steve Cannon, President & CEO of Mercedes Benz USA, quotes the importance of CX-indexing & optimization as follows: “Customer experience better be at the top of your list when it comes to priorities in your organization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 6, 2019

KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

APRIL 3, 2020

The end-customer making the purchase is doing so on behalf of an organization.”. This equips organizations to reduce costs and optimize revenue. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). Build a best-in-class eCommerce Program.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

Email marketing is a necessary constituent of B2B marketing & along with organic traffic, paid searches, search engine marketing & social media advertising plays an extremely important role in client acquisition as well as retention. According to a study by GetResponse, the average open rate for welcome emails is 82%.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 28, 2019

Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue. Reasons to Join the Action: CMO and Future of Marketing Middle East.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). This bridges the gap between the content endeavors of marketing & sales across multiple channels.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. This structured data is available to other marketing systems.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. This structured data is available to other marketing systems.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84