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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. I find I retain more information when writing things down in addition to listening.

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Eloqua Experience 2010

LeadSloth

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Eloqua has more information about this in a blog post. Certification is also part of the University. Sales Enablement.

Eloqua 100
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Better Social Selling, an Interview with Jill Rowley

markempa

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Twitter is much more conversational. They put all of their reps through the Sales For Life 10-week training program.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Increasing the number of certifications held by each student (HubSpot Academy). To give you an idea of how to start growth hacking your marketing plan, we talked to four growth marketers from some of the top tech companies in Boston. Increasing the number of certifications held by each student (HubSpot Academy).

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction.

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Measure Your Way to Success by Understanding Your B2B Marketing Metrics

Valasys

Marketers must be aware of the KPIs that help them justify and sell a marketing strategy to their CFO or, more importantly, CEO. We will be informal for a moment: in the end, an MQL will not help you to ‘purchase a beer’. Net new leads generated to a marketing interaction database is a related metric.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.