Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).
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