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2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal

Envy

The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% The cybersecurity market has never been dull, nor short of competition. The cybersecurity market has never been dull, nor short of competition. from 2021 to 2028. You are not alone.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

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Inbound Marketing for Genomics Companies

SmartBug Media

In 2012, DNA testing and the implications of one’s genetics got the public’s attention with the launch of AncestryDNA and an aggressive marketing campaign by 23andMe. Given the nascent state of the industry, what are some actionable takeaways for using inbound marketing to grow your audience and turn that audience into customers?

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Four Reasons Your B2B Inbound Marketing isn't Working

Golden Spiral

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Few download your content and even fewer — if any — attend your webinars. Take for example, your content marketing manager.

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Webinar: 2013 SEO Trends and Predictions

KoMarketing Associates

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. Content marketing’s big shiny role in search.

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5 Winning B2B Cyber Security Marketing Thank You Pages

Envy

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. 3 reasons why thank you pages are essential for B2B marketing. Analytics - B2B marketers LOVE analytics! See how to get started with inbound marketing here. 5 real-world thank you page examples.

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The History of Inbound Marketing

Lake One

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?