article thumbnail

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

ROMI 100
article thumbnail

Aberdeen Report Cites Need for Customer Value Models

Customer Experience Matrix

Aberdeen Group recently released “Creating a Customer-Centric Marketing Organization” available here (registration required). It was designed to identify the marketing practices of best-in-class customer-centric companies and to determine whether those companies actually report better results. Of course, the devil is in the details.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

article thumbnail

How to Define & Measure Social KPIs – Part 4

Valasys

Leads Generated : It is the number of prospective customers that are acquired via LinkedIn advertising campaigns. These Social Media KPIs are a direct measurement of the number of potential customers acquired by the marketing endeavors on LinkedIn. In general, a lower CPA may be associated with a higher ROI.

article thumbnail

How to Employ Local SEO to Optimize B2B Marketing

Valasys

Local SEO helps businesses promote their products and services to local prospects & customers. Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. Marketers, therefore, need to optimize their endeavors for local SEO.

article thumbnail

How to Define & Measure Social KPIs – Part – 2

Valasys

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. 83% of the world leaders (Source: prnewswire.com) & 65.8%

article thumbnail

What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

Before we dig any deeper into the topic, Megan Pratt , principal product manager for AdRoll , said that “Market segmentation means grouping customers based on certain characteristics. That could mean without overspending on customer acquisition or simply understanding who might buy on a whim or who might need a sweeter deal.