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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

The first television commercial combined two familiar things – a black and white magazine photo of a clock sitting on the screen while an announcer read radio copy. Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing.

CMO 203
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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

The tech industry has seen quite a busy week, so we're bringing you another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Apple's Fight Against Election Interference.

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How Cluttered Is the Advertising Landscape, Really? [Timeline]

Hubspot

Over the next 400 years, ads would find their way into newspapers, magazines, and other print media. In 1922 and for the next 48 years, the world saw ads invade pre-digital channels such as radio, television, and home telephones. People have almost always been tired of ads, but it was never as bad as it is today. Crazy, huh?

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

Earned media can appear across both - traditional and modern channels such as print, radio, television, social media, webzines, blogs, email, etc. News coverages or press mentions appear in newspapers, magazines, TV/radio news segments, or their online contemporaries. Interviews. Product Reviews. Organic and Direct Traffic.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. And for such a brief statement, it packs a lot of punch -- especially with that "merit" part.