Why Our Agency Left HubSpot and Chose SharpSpring


How Hubspot Came, Then Went. They would purchase ads for billboards, phone books, magazines, newspapers and digital and at the end of the day they’d always blame the internet because they still had an old school mentality. We started hearing about a company called Hubspot. We decided to take out a loan to pay for the huge Hubspot upfront costs, training program and annual summit. The post Why Our Agency Left HubSpot and Chose SharpSpring appeared first on SharpSpring.

A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)


This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re selling a consumer product, like a book, maybe your potential customers read a few magazines and a few podcasts.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

The Next Big Thing for Marketers: Social Magazines


The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Connect with HubSpot

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Yankee Magazine: Still Viable Thanks to Digital Content


A very early adopter of online content, Yankee Magazine , the 75-year-old magazine has been publishing a favorite feature from its archives on its website every weekday. The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences


Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine. Chief Marketer Magazine. Inbound Marketing University by Hubspot including certification. by Maria Pergolino So, if you know me you know I am pretty thrifty.

Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling

The 23 Best Content Ideation Tools


Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” The online “magazine rack” highlights the most popular online content across a huge number of topics, from Acupuncture and Advertising to Zombies and Zoology. Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. HubSpot.

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Vote for Your Favorite Marketing Blogs on MarketingSherpa


HubSpot Blog. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Smashing Magazine. Both very solid choices, but for website design, Smashing Magazine is really, really good. Random 2012 best marketing blogs Blue Focus Marketing Blog Chad Pollitt Cheryl Burgess Duce Knipper email marketing favorite marketing blogs HubSpot Janine Popick Jeff Bullas John McTigue Kuno Creative Laura Fitton.

What Marketing Org Charts Tell You About The Business

The Effective Marketer

A recent article in Harvard Business Review magazine argues that the marketing function hasn’t changed much in the past 40 years and makes the case for marketing reorganization. In the past decade, what marketers do to engage customers has changed almost beyond recognition . Well, there isn’t a better starting place than the SlideShare presentation put together by HubSpot on this very subject. Organizational charts are an interesting thing.

The One Effective Use of Facebook for B2B Marketing


What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users.

The Top #Nifty50 Women in Technology on Twitter for 2012


” She was named B2B Magazine’s 2012 Digital Marketer of Year. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Best Companies Don't Need Marketing

The Effective Marketer

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story.

are you paid enough? new salary survey released

The Effective Marketer

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

Best Cool SEO Tools of 2011


HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.

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Unriddled: Facebook's Redemption, the 'Meaning' of Search Engines, and More Tech News You Need


Salesforce CEO Marc Benioff Acquires TIME Magazine. Earlier this week, Salesforce chairman and co-chief executive Marc Benioff and his wife agreed to purchase TIME Magazine for $190 million from Meredith Corp. -- TIME's owner for the last eight months. HubSpot News

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry.

Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need


Welcome to Wednesday, and the latest edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The story follows Apple's March acquisition of Texture: a digital magazine app through which users can subscribe to a selection of more than 200 magazines for a flat fee of $9.99 Recommended HubSpot News

Unriddled: "Alexa, Make a Donation," and More Tech News You Need


Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot NewsThis week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector. And, get this: It's not all about Facebook.

Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need


The tech industry has seen quite a busy week, so we're bringing you another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats. HubSpot News

Inbound Marketing & Marketing Automation


Traditional lead sources are tradeshows or lead programs with magazines. Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). But there are also integrated tool suites, like Hubspot and Raven. It is Hubspot: they’re quietly adding Lead Management features to their Inbound Marketing suite.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Is Social Media BS?

Webbiquity SMM

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. This diagram from HubSpot illustrates the relationship visually. View more presentations from HubSpot Internet Marketing.

Is Blogging Dead or Are Companies Not Trying Hard Enough?

delicious b2bmarketing

magazine. Hubspot recently took a look at how blogging affects leads. Blog Social Media Blogging blogging dead blogs death of blogging HubSpot speaking usa today VistageWhen I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment.

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”).

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

HubSpot. The blog that brought content marketing to the fore, HubSpot rose to fame in the marketing world with its lengthy, detailed guides on a variety of marketing topics. You want your blog to knock it out of the park. But where should you start?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%.

Interview with Mark Fidelman

Onalytica B2B

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Hubspot – For B2B organizations, they take a Buzzfeed type approach to content. Mark Fidelman – CEO at Fanatics Media. Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Location: San Diego, CA.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot.

How often should you post to your blog and social media?

Sales Engine

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation. Based on those results, Hubspot theorizes that “Comprehensiveness can’t make up for frequency—at least when it comes to short term traffic.”

The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. Fortune Magazine (@ FortuneMagazine ). Inc Magazine (@ Inc ). Time Magazine (@ Time ). Hubspot (@ Hubspot ) – another one of the top resource for marketers. BtoB Magazine (@ BtoBMagazine ) – for us Business to Business marketing folks.

The Biggest Viral Ads of 2013, Gorgeous Website Redesigns, and More in HubSpot Content This Week


While most folks have been thinking about the matchup between the Seattle Seahawks and Denver Broncos, at HubSpot, we''ve been geeking out over a different matchup: the PayPal Mafia vs. the Bill Walsh Coaching Tree. How HubSpot Grew by 50% in 2013: A Year in Review. Flip through the pages of this magazine-style recap, and learn all about HubSpot''s major 2013 milestones. HubSpot''s Dan Lyons tallies up the top 15 in this recent post from the Opinion section.

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How to Create a Wikipedia Page for Your Company


For instance, take a look at how HubSpot's Wikipedia page is structured: The page starts with a two sentence overview of what HubSpot does, followed by a table of contents on the left, and a "fact sheet" on the right. Below the table of contents you'll first find HubSpot's history, followed by a description of HubSpot's software and services. These include journals, books, newspapers, magazines, and websites with a reputation for fact checking.

What is an interactive quiz and how to make one


Just remember the personality tests that are common in magazines and sites or the BuzzFeed website’s success, filled with culture and behavior quizzes. However, its interactivity was reduced, as it was used in a static way, printed in newspapers and magazines. They have a large number of easily customizable templates, in addition to allowing metrics analysis and integration with other software, like Salesforce and Hubspot.

5 Steps to Creating Ads People Love

Digital Marketing World Forum

Product videos can increase purchases by 144%, just under 50% of consumers watch a product video before visiting a store, and 4 out of 5 consumers think demo videos are useful, according to HubSpot.

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Account Based Marketing: A Game Changer Of Marketing World

Only B2B

In the interviews conducted by many business channels and marketing magazines, Rogol said, In this pandemic, they experienced a good tailwind in the initial days of COVID. Credit – Hubspot. Account based marketing has always been a darling to many businesses.