B2B Marketing Stats from HubSpot’s Marketing Data Box


HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine.

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The Next Big Thing for Marketers: Social Magazines


The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Connect with HubSpot

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Yankee Magazine: Still Viable Thanks to Digital Content


A very early adopter of online content, Yankee Magazine , the 75-year-old magazine has been publishing a favorite feature from its archives on its website every weekday. The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers.

Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling

20 Tremendous Digital Marketing Stats and Facts


But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) HubSpot ). HubSpot ). HubSpot ).

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Unriddled: Facebook's Redemption, the 'Meaning' of Search Engines, and More Tech News You Need


Salesforce CEO Marc Benioff Acquires TIME Magazine. Earlier this week, Salesforce chairman and co-chief executive Marc Benioff and his wife agreed to purchase TIME Magazine for $190 million from Meredith Corp. -- TIME's owner for the last eight months. HubSpot News

The Biggest Viral Ads of 2013, Gorgeous Website Redesigns, and More in HubSpot Content This Week


While most folks have been thinking about the matchup between the Seattle Seahawks and Denver Broncos, at HubSpot, we''ve been geeking out over a different matchup: the PayPal Mafia vs. the Bill Walsh Coaching Tree. How HubSpot Grew by 50% in 2013: A Year in Review.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012


BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).”

Anyone with a New Idea is a Crank Until the Idea Succeeds


Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.

What Marketing Org Charts Tell You About The Business

The Effective Marketer

A recent article in Harvard Business Review magazine argues that the marketing function hasn’t changed much in the past 40 years and makes the case for marketing reorganization. In the past decade, what marketers do to engage customers has changed almost beyond recognition .

Vote for Your Favorite Marketing Blogs on MarketingSherpa


HubSpot Blog. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Smashing Magazine. Both very solid choices, but for website design, Smashing Magazine is really, really good.

The Top #Nifty50 Women in Technology on Twitter for 2012


” She was named B2B Magazine’s 2012 Digital Marketer of Year. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)).

The Top #Nifty50 Women in Technology on Twitter for 2012


” She was named B2B Magazine’s 2012 Digital Marketer of Year. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)).

Book Review: The B2B Social Media Book


With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L.

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Best Cool SEO Tools of 2011


HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011


The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Google Explores Re-Ranking Search Results Using +1 Button Data by Wired Magazine. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

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The One Effective Use of Facebook for B2B Marketing


What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users.

Is Social Media BS?


That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. This diagram from HubSpot illustrates the relationship visually. View more presentations from HubSpot Internet Marketing.

Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need


Welcome to Wednesday, and the latest edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

Best Social Media Stats and Market Research of 2010 (So Far)


In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%.

Best Companies Don't Need Marketing

The Effective Marketer

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story.

are you paid enough? new salary survey released

The Effective Marketer

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

Unriddled: "Alexa, Make a Donation," and More Tech News You Need


Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need


The tech industry has seen quite a busy week, so we're bringing you another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats. HubSpot News

Is Blogging Dead or Are Companies Not Trying Hard Enough?

delicious b2bmarketing

magazine. Hubspot recently took a look at how blogging affects leads. Blog Social Media Blogging blogging dead blogs death of blogging HubSpot speaking usa today Vistage

Inbound Marketing & Marketing Automation


Traditional lead sources are tradeshows or lead programs with magazines. Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). But there are also integrated tool suites, like Hubspot and Raven. It is Hubspot: they’re quietly adding Lead Management features to their Inbound Marketing suite.

Interview with Mark Fidelman

Onalytica B2B

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Hubspot – For B2B organizations, they take a Buzzfeed type approach to content.

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The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. Fortune Magazine (@ FortuneMagazine ). Inc Magazine (@ Inc ). Time Magazine (@ Time ).

How often should you post to your blog and social media?

Sales Engine

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Consistent with the Hubspot study, Moz found the same diminishing returns when it came to increasing the number of posts.

How to Create Calls-to-Action that Convert

B2B PR Sense

Magdalena Giorgieva from HubSpot discusses CTA from a semantics perspective in 10 Best Practices to Optimize the Language of Your Calls-to-Action. To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs.

How to Arm Your B2B Blog for Maximum Marketing Firepower

The Forward Observer

According to a recent HubSpot study, companies that blog get 55% more website traffic than those that don’t blog. Instead, like a good magazine, great blogs deliver remarkable content that solve their prospective customers’ problems.

Paid Media: How to Capture Viable B2B Leads on the Cheap

B2B PR Sense

Here at Marx Communications, we're big fans of Hubspot. That's why we were so excited to find out that Hubspot has now integrated Google Adwords into its platform so that you never even have to leave your CRM to optimize your content for an Adwords campaign.

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15 Stats Every Digital Publisher Needs to Know [SlideShare]


HubSpot. 67% of digital magazine readers actually want to buy directly from magazine ads." The world of publishing has changed.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence


He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com.

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20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

I love their mission statement: GE Reports is a daily, award-winning online magazine published by GE. Hubspot. Hubspot has been a shining example of content marketing almost from the very beginning. Birchbox Magazine.

Ask a Content Guy: How Do I Monetize My Content Marketing?


We regularly swap ads between CMI’s Chief Content Officer magazine and Contently Quarterly. And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve

The Ultimate List of B2B Marketing Tools


Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

22% said they trust ads in magazines. Hubspot ). 34% don’t trust banner ads at all compared to 26% for magazine ads. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it.

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What Jeremy Paxman Doesn’t Know About Twitter Best Practices

KoMarketing Associates

Here are some quick facts: Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot. Utilizing hashtags can help you join industry-specific conversations happening across Twitter, according to Forbes magazine.