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HubSpot Product Update Roundup—October 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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How We’re Different than HubSpot

BenchmarkONE

There’s a lot to like about HubSpot , and you’ll probably see their name again and again when you’re researching marketing software for your business. Here are some of the biggest ways we stand out from HubSpot, and why you should consider using our platform for your SME’s marketing automation needs. In need of a CMS?

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Continue utilizing UTM parameters in your email marketing consistently. and Terminus.

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8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

Hubspot

The recent customer service pivot to crisis management customer service has shown many businesses that customers value being made aware of issues ahead of time without discovering them on their own. They appreciate transparency, and social media is a great way to make this information public. Show a New Side of Your Business.

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The Potential Impact of Gen Z on SEO

Moz

In addition, their mobile usage has created an uptick in voice assistant search functions, which utilize these multi-word phrases as well. For instance, once a CMS such as WordPress is learned, that knowledge can be easily transferred to others like Drupal, HubSpot, and so on. Zoomers working as SEOs.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". This is because Amazon uses first-party cookies to remember these basic details.

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Insider Tips on Building a Marketing Tech Stack You’ll Actually Use

Lake One

Nearly every single job you could think of utilizes tools. The project management side of work can get incredibly complex, especially if you don’t have a system in place to hold people accountable and provide transparency. My current CMS? What type of transparency do I want in the sales pipelines? Benefits of Martech.