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How your GTM motion impacts your marketing strategy and org chart

MKT1

Here are some obvious signs your product and GTM teams are not aligned with your GTM motion: You’re following the playbook of your favorite fast-growing startup, but your company has a different GTM motion, audience, price point, etc. You have more SDRs than marketers with a predominantly self-serve motion.

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You’re making it way too hard for prospects to buy your product

MKT1

Workshop this week on web conversion (how timely!) What: If you want to dive into all things web conversion, I’m teaching the 3rd run of my 2-day workshop on Increasing Web Conversion. I’ll discuss improving your homepage, pricing page, and conversion flows. It’s interactive, actionable, and full of examples.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

You have to go deeper into microeconomics to fully understand the role of scarcity in marketing. Products are sold at higher prices during natural disasters because scarcity affects supply and demand. Healthcare costs in a free market economy like the U.S. are rising because of the shortage of labor.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. A/b test different pricing models (e.g., freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue.

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. In every niche, you’ll find brands that sell similar products and lookalike features within a similar price range. The campaign improved his website conversions by 225%.

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

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Top SEO Conferences for Digital Marketers and SEO Professionals

seo.co

There will actually be numerous workshops, specialized theme talks, and occurrences for socializing and connecting with other experts in the industry. Furthermore, with specialized workshops, this conference guarantees incomparable knowledge that’ll guarantee success amidst getting ahead in the fast-paced realm of digital marketing.