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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand.

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How to Define & Measure Social Media KPIs Part V

Valasys

YouTube is the world’s second-largest search engine & is only behind Google (Source: Search Engine Journal) & 68% of YouTube users watched a video to help them make a purchase decision. Videos are an impactful way of advertising. Thus, YouTube is an excellent platform to reap the benefits of video-based content.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI).

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How to Employ Local SEO to Optimize B2B Marketing

Valasys

It’s a hot topic for Google in 2019. According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day. Optimizing Google My Business account. This ensures that Google can easily understand the elements of a particular business.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Tools such as Google Keyword Planner, KeywordTool.io. & Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). .

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How to Define & Measure Social KPIs – Part -1

Valasys

The platform now, however, has been purchased by Google & cannot track Facebook data. Social Mention: This platform enables social updates like “Google Alerts” from social media platforms, Twitter in particular. Tools to measure Social Media Metrics. Important KPIs for several Social Media Platforms.