ANNUITAS
DECEMBER 11, 2023
The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.
B2B Marketing Directions
DECEMBER 20, 2020
For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Directions
FEBRUARY 10, 2019
There are three robust methods for attributing revenue to, and measuring the financial impact of, advertising and marketing programs. Two of these methods - marketing mix modeling (MMM) and multi-touch attribution (MTA) - have been in use for several years. What About Cost? And the cost can be much higher.
PathFactory
SEPTEMBER 15, 2021
Traditional martech stacks emphasize channel performance and visitor volume over content engagement. The emphasis is always on measuring the channel performance and volume of visitors. For some marketing pioneers with advanced ABM programs, measuring which accounts land on a particular asset may also be a priority.
B2B Marketing Directions
NOVEMBER 4, 2018
The two most robust methods for attributing revenue to marketing and advertising programs are marketing mix modeling (MMM) and multi-touch attribution (MTA). Marketing mix models are based on several months of historical data about sales and about marketing/advertising spending across both digital and offline channels.
Litmus
FEBRUARY 2, 2021
Ask your CFO to assign a member of the finance team to become “embedded” in marketing. Effective finance teams have the “decoder” ring toon your complex internal systems, and can help you optimize your marketing mix, identify opportunities for growth, and most importantly, quantify your results in business terms.
Madison Logic
MARCH 26, 2024
Understanding how to leverage each media channel allows you to quickly craft personalized nurture paths that urge decision-makers through the funnel and helps ensure that the right message reaches decision-makers at the right time in the right place. According to Gartner, 80% of U.S. And with 86.7%
Expert insights. Personalized for you.
130 
Let's personalize your content