KoMarketing Associates

MAY 3, 2018

Behavior >> Frequency & Recency >> Count of Sessions. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Traffic >> Channels. Goals >> Funnel Visualization. Conversions.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

DemandBase

AUGUST 21, 2020

Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. Let’s dive in. 6 Tips for Unifying Sales and Marketing. Intent is the new lead. Cheers to that!

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Varicent

SEPTEMBER 14, 2020

Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach. To get started, simply take the metrics used for the rest of your lead funnel and apply them to the account.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

Sprout Social

DECEMBER 5, 2022

Social media is the number one channel for brands to connect with consumers. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Enables instant communication.

Social Media 140

Social Media Media Privacy Transparency 140

Martech Advisor

MARCH 26, 2020

Your target audience is available across different channels and on various devices. While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX. Learn More: How Will AI Shape Personalization in 2020? Deliver a 1:1 Omnichannel Experience.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Heinz Marketing

FEBRUARY 2, 2024

The goal of marketing attribution is to identify and assign value to the different marketing channels and interactions that lead to a conversion. Oversimplified Attribution – Does not account for the multifaceted nature of modern sales funnels, potentially missing valuable insights.

Marketing Attribution 101

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 101

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48