Content4Demand

SEPTEMBER 24, 2021

Third-party intent data is everything else that happens on the internet —for example, web search terms, syndicated content. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Some of this work should already be done with your SEM search.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.

PPC 40

PPC Advertisements Advertising SEM 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). For generic term searches, SEO helps get your site in the top results. Ideally, do both. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

OCTOBER 14, 2010

The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords. Finally, certain terms are very competive.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

QuanticMind

SEPTEMBER 28, 2016

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. In order to keep your company focused on both the short and long terms, you’ve got to demonstrate effectiveness at both. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100