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Applying B2B Buyer Journey Insights to Drive Higher Marketing ROI?

Walker Sands

You may win a few hands eventually by mimicking others’ strategies, but chances are you’ll probably waste more time and energy through this trial-and-error approach than if you’d just read the rules. So the question is, how do you actually gather the right buyer journey insights and apply them to your marketing strategy in a meaningful way?

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The B2B e-commerce trust index: What do buyers really look for?

Sana Commerce

Yet, many are struggling to deliver the same experience online that has made them successful offline, putting them at risk of losing customers. And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition.

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Marketer of The Month Podcast- Defining and Developing the Perfect Content Strategy for Your Brand

Outgrow

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Why robust marketing is incomplete without honing your writing and focusing on content. Mindy Morgan Avitia: Forrest Gump.

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Marketing Financial Services: Balancing Compliance with Charisma on Social Media

Oktopost

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing.

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8 Future-Proof B2B Website Upgrades to Increase Pipeline & Revenue

PathFactory

As buyers’ appetites for information grew, marketers raced to churn out as much content as possible. However, there was little thought into effectively organizing or optimizing that content to deliver a seamless customer experience, let alone collecting enough data to ensure the right people saw the right content at the right time.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Defining Personalization.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.