Applying B2B Buyer Journey Insights to Drive Higher Marketing ROI?
Walker Sands
AUGUST 8, 2022
You may win a few hands eventually by mimicking others’ strategies, but chances are you’ll probably waste more time and energy through this trial-and-error approach than if you’d just read the rules. So the question is, how do you actually gather the right buyer journey insights and apply them to your marketing strategy in a meaningful way?
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