Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Flight Centre Travel Group Modernizes its Sales Process 3. Video Trend 1: Video in Sales Explodes.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Hubspot

OCTOBER 10, 2017

Every time I think I've gotten a grip on the weird, wonderful world of sales, I learn something new that forces me to change my perspective and question my beliefs. And along similar lines, only 3% of buyers trust reps. The only professions with less credibility include car sales, politics, and lobbying. Sales Statistics [2017].

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Flight Centre Travel Group Modernizes its Sales Process 3. Contents 1. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Hubspot

APRIL 27, 2020

Image 1: Comparison of total shareholder returns for customer experience leaders and customer experience laggards, source: Forrester Customer Experience Performance Index (2007–09), via McKinsey & Company. Selling for Today and Tomorrow. But this is counterproductive. A more sustainable approach is needed to solve for the customer.

Hubspot 19

Hubspot Terms and Conditions Work Management Marketing Management 19

Engagio

JANUARY 2, 2019

77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). We walk you through the frameworks we use, offer some practical tactics, then end by revealing some of our plays along with the results. It should not be seen as a checklist for reps detailing what to say.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

SpotMe Blog

JUNE 28, 2023

Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. This helps move leads further down the sales funnel and establish long-lasting relationships with customers. Higher retention rates. Nurture leads. Keep the topic focused and specific.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Rollworks

JUNE 3, 2018

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. Account-based marketing is a new type of funnel. For example: eCommerce store owners versus Fortune 500 marketing managers. But what about 50%, 100%, and 200%? Only 0.75%?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

PureB2B

NOVEMBER 29, 2016

Add to that the fact that leads rarely fall into the traditional sales funnel —that is, one that neatly follows a linear, step by step stage before going into the final stage of sales conversion. Improved lead management and nurturing. Marketing and sales alignment. Better customer relationship management.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

PureB2B

NOVEMBER 29, 2016

Add to that the fact that leads rarely fall into the traditional sales funnel —that is, one that neatly follows a linear, step by step stage before going into the final stage of sales conversion. Improved lead management and nurturing. Marketing and sales alignment. Better customer relationship management.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

B2B Marketing Zone Posts

JULY 7, 2010

What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. In this post we’ll focus on optimizing response rates.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40