Heinz Marketing
JUNE 7, 2021
This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. You can even ask Alexa!
Biznology
MAY 4, 2020
A strong event, made even stronger after Sirius’s purchase by Forrester. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Especially hoping that this operates, as I am delivering a one-day workshop on B2B marketing strategy and planning on November 3, with Allen Weiss.
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Vision Edge Marketing
AUGUST 15, 2019
Forrester claims we’re in the age of the customer. Being customer-centric as a company and in your Marketing is not optional. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy. What It Means to Be Customer-Centric.
ANNUITAS
JULY 19, 2016
Often that’s because a group of marketers holed up in a room somewhere for a “workshop” and hatched a strategy without any input from buyers. If a persona values peer relationships and networks above all else, listen to them and make all of your content easily shareable so they can share it. There’s definitely a disconnect somewhere.
6sense
MARCH 14, 2016
You’ll hear from organizations like Cisco, Forrester and Brocade. You’ll connect and share ideas with peers leading demand generation. Predictive Intelligence and Data Workshops. This year’s event will be focused on helping B2B marketing and sales professionals capture demand, build pipeline and grow their business.
LeanData
JUNE 18, 2018
The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more. SUNNYVALE, Calif.,
Golden Spiral
APRIL 18, 2019
Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data. With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Not sure where to start looking?
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