journeys Forrester Media Order Sales Management 
Oktopost
OCTOBER 8, 2023
Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.
Sales Engine
MARCH 31, 2016
As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. The problem is that mass media and the mass approach to marketing just don’t work anymore.”
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Scoop.it
OCTOBER 29, 2019
Because many organizations don’t understand why sales reps need content and what types of content to provide them to help them win more deals. According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume. Why is this number so low?
6sense
JUNE 6, 2017
If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. In fact, according to a MMA/Forrester/ANA study , “87% of senior marketers don’t feel confident in their ability to impact the sales forecast of their programs.”. What does it cost, including time?
Sprout Social
APRIL 17, 2023
The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI.
KoMarketing Associates
FEBRUARY 13, 2020
However, there are certain best practices and tactics that have proven to work. When it comes to developing an integrated view of the customer journey, I’m sure you can see how this is extremely problematic. Interactive content, in particular, is a fundamental way to better understand potential buyers and help sales close more deals.
SpotMe Blog
JUNE 13, 2023
With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.
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