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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Linkedin Ads.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place?

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. Search Engine PPC. For organizations looking to connect with a professional demographic, LinkedIn has a well-suited user base. So how do you know which places are right for your organization?

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The Best Marketing Conferences of 2020

Marketing Insider Group

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization.

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Inbound Marketing Goes Global

Hubspot

This is Sales Enablement when Mktg and Sales work together”” “Philips: “from pushing your products to looking what your target audience needs. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” ( Econsultancy ). Key channels that target older online users are Facebook and YouTube.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Do you want to increase brand awareness, boost sales of a new drug, or gain more market share? Pay-per-click (PPC) ads: Use PPC ads on search engines like Google to drive traffic to your website.