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Understanding the Modern B2B Sales Process


HubSpot’s recent research reveals some eye-opening facts about this change. . Source: HubSpot ). . According to Forrester Research , 74% of business buyers conduct more than half of their research online before making an offline purchase. .

11 tips and tools to jump-start your SEO


54% of people come to a website from a search engine (source: Forrester ). Marketing Grader from HubSpot can tell you. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. Photo credit: Sean MacEntee.

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The 2011 #Nifty50 Top Twitter Men Reprise


Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain!

Inbound Marketing Goes Global


During a workshop I led, participants broke into groups, picked a company and brainstormed persona and content strategy ideas. Connect with HubSpot

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. 10 Nuggets of Copywriting Wisdom Here are some of the key insights I got from the workshop and I hope these few key lessons can help you improve your copywriting too.