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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The Annual List.

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Marketing influencers: our 2018 Top 30

Exo B2B

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers.

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#10 Best Practices for Effective Lead Nurturing

Valasys

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. If you get that part right, selling is easy.”.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

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5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

Subscribe to YouTube! “ I have this one option I like, but what about these others? They still invest a lot in field marketing. The reason why a lot of these companies invest in field marketing is because that’s where a lot of the VPs — the C-Suite decision makers — are gathering information.