Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Navigate the Channel

DECEMBER 1, 2023

A couple of caveats to start: Yes, predictive analytics can exist without artificial intelligence (the field has for years in some form, including weather forecasts), but AI enriches them in ways that serve us in real time. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

DECEMBER 23, 2021

Let's say the prospect's business is maturing to the point that it's going to lean more heavily on accurate forecasting in the near future. In our scenario, the bottom-tier plan lacks the forecasting resources that the middle-tier option provides. How to Cross-Sell and Upsell. Get to know your audience.

Cross-Selling 98

Cross-Selling Work Management Marketing Management Forecasting 98

Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

JUNE 12, 2019

A forecast from Deloitte Global for 2019 stated that 70% of the B2B companies will gain AI capabilities through cloud-based enterprise software. 5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. You’ll have improved market forecasting and will be able to preempt market driven issues impacting at-risk accounts. How they are implementing and utilizing their varying systems and platforms?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62