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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

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Top 5 Tips for Creating an Effective Video Marketing Strategy

ClearVoice

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. Make sure you don’t just post a video with a title and hope it goes gangbusters and goes viral. Doubt the appetite? Video marketing is a long game.

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An Introduction to Social Media for Business

Sprout Social

Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral.

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Impact of Super Bowl Ads on Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). With Twitter, we looked at a number of stats (Twitter mentions by day, week and all time). For many, these are the important facts.

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Impact of Super Bowl Ads on the Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). With Twitter, we looked at a number of stats (Twitter mentions by day, week and all time). For many, these are the important facts.

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How online reviews affect buying decisions, and what can you do about it

LeadSquared

Let’s look at some stats though, and make a case both for and against (well, not against, but about folks questioning the authenticity of) online reviews. If you are more of a visual reader, check out this infographic by folks over at CustomCreatives making a case (with stats) for the importance of online reviews. It’s an opinion.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

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