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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Both product and marketing teams can benefit from data on power users and other cohorts, insights into which features are most popular, and where your best customers come from. Crazy Egg focuses entirely on measuring how users navigate your website and landing pages. Sprout Social.

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How to Optimize Content for Generative AI

Convert

Here’s its response: …both platforms offer A/B testing, split-URL testing, and multivariate testing. How to get surfaced by Google’s SGE Google’s Search Generative Experience (SGE) is an experimental feature that generates an AI answer on top of search results in response to a user’s query.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Both product and marketing teams can benefit from data on power users and other cohorts, insights into which features are most popular, and where your best customers come from. Crazy Egg focuses entirely on measuring how users navigate your website and landing pages. Sprout Social.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

You can use the feature to spot trends in searched keywords and choose the best ones for your audience. Optimize key pages for featured snippet opportunities, including Quick Answer and People Also Ask results, these results are known to steal traffic from first position results. Now is also an excellent time for running tests.

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Tips and Tools For Improving Your Website UX

SmartBug Media

If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). Conversion funnels: A clear picture of the pages and page locations where most visitors are choosing to leave your site. UX Improvement Tools: All-In-One. UserTesting. Userlytics.

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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first. When Landing Page Testing Goes Wrong. You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests).

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?