The Point

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter. as billable events, whereas other platforms only count clicks on the delivery URL.

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Trending Sources

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. If you’re able to track which contacts share content, design a nurturing campaign that uses sharing as a “trigger event” to send follow-up information (even if just a thank you.).

7 Webinar Invitation Mistakes You Can’t Ignore

The Point

A Webinar invitation has one goal: getting the reader to register for the event. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links.

The Time for Twitter is NOW

grow - Practical Marketing Solutions

Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. It appears that Twitter is preparing a “buy now” button. Christel Quek of Twitter.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Twitter is at a crossroads … and it might be leading down a controversial new path. Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. I mentioned that Twitter strategy is at a crossroads.

Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

Hubspot

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. So how do you prepare for your event so you have a better chance of trending on Twitter?

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. •

This is why you must use Twitter

grow - Practical Marketing Solutions

If you’re like me, you probably hated Twitter when you first tried it. If I told you Twitter helped keep you safe, would you believe it? As the fierce winds arrived, we lost power and all communication … except for Twitter. How did they hear about the event?

10 Reasons Twitter is essential to your content marketing plan

grow - Practical Marketing Solutions

10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. Plus I''m on Twitter more than other social.

5-Step Guide For Driving Revenue Through Field Event Marketing

Radius

These channels deliver results time and time again, especially when they are used in coordination with an event. However, field event marketing can be tough. You face the challenges of: Deciding which events to attend in the first place. Delivering value at the event itself.

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Event Marketing – The One Secret To Killer Events

B2B Marketing Insider

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

Here’s why 100,000 people unfollowed me on Twitter

grow - Practical Marketing Solutions

The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. I currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge.

Double Duty: Why Hybrid Events Hook Millennials

Modern B2B Marketing

Enter the hybrid event, an evolving brand experience solution that may be the perfect fit for this demanding demographic. Hybrid events cater to this demographic’s needs by offering both on-site and virtual components for attendees and participants. Event Marketing b2b

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Events of all sizes. Set up a unique landing page for each event. Large events. Post-Event.

How to save Twitter

grow - Practical Marketing Solutions

Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. It is the place for real-time commentary on live events. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience.

The Best Ways to Promote Your Small Business Event

Vertical Response

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. Use social media tools designed for events.

100,000 Twitter followers. Now what?

grow - Practical Marketing Solutions

I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. Twitter became my favorite place to meet new friends. How do I keep up with all those Twitter followers? Twitter Lists makes this very efficient!

What’s the Twouble with Twitter Marketing?

grow - Practical Marketing Solutions

My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. The state of Twitter marketing.

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Get More Impact Out of Your Event with Repurposed Content

B2B Marketing Insider

Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off. From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. The post Get More Impact Out of Your Event with Repurposed Content appeared first on Marketing Insider Group.

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You must live tweet live events

Biznology

I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries.

Media 108

5 Event Ideas that Attract Customers

Vertical Response

Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Send your event marketing emails for free using VerticalResponse. ©

5 Ways Twitter is changing the world (despite what the critics say)

grow - Practical Marketing Solutions

I was recently interviewed by CNN about how Twitter is shaping the world. Despite the gloomy projections of analysts and the cries of the purists who long for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k.

Everything you wanted to know about Twitter Chats

grow - Practical Marketing Solutions

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

How to Socialize an Event

Hubspot

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event.

Twitter will be transformed by The Olympics

grow - Practical Marketing Solutions

And while I have been training to best my personal mark, I’m also guessing another hallowed record is about to fall — Twitter volume. The London Games will be tweeted, tagged, liked, blogged, and hashtagged like no previous event in the world.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Utilize Twitter advertising?

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. It is no overstatement or social media hyperbole to say that Twitter has changed my life. Twitter chatter. Chris Brogan was the speaker at this first event.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

” What are trigger events and why do they matter? In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. Trigger events helped this company increase sales conversions by 400%.

How to Make a Splash With Twitter At Your Next Big Event

Modern B2B Marketing

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Before an Event.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

Seven Ways to Get The Most Out of Industry Events

ANNUITAS

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence.

5 Event Planning Tips…Even If You’re Not An Event Planner

Modern Marketing

Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. No matter the type of event you’re planning, you need to map out a strategy. What’s the goal of your event? Remember, you’ll have no clue whether your event was a bust or boon unless you have the right metrics. Twitter.

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24 Event Planning Details That Everyone Overlooks

Hubspot

It’s a worst case scenario: You have dozens, hundreds, maybe even thousands of people at your event. If you want a more in-depth look at how to successfully host an event, open up Event in a Box. 24 Things Everyone Overlooks When Planning an Event. Events

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