article thumbnail

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 301
article thumbnail

What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. Communication and Transparency Must Be Part of Your Plan. Responding to Questions.

Planning 285
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Shift Your Marketing Strategy For a Pandemic

Biznology

The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. You’ll need to adjust your marketing strategy by shifting your brand messaging. The way we approach selling and marketing our products and services has changed, and the pitch needs to change, too.

article thumbnail

Thread Count: 4 Key Opportunities For B2B Marketers On Meta’s Threads Platform

Top Rank Marketing

Instead of just launching a new social media platform from scratch, they made it so users could sign up with a few simple steps directly from their Instagram account. It lacks many features that seem standard for a modern social platform: things like hashtags, a chronological timeline, and, oh yeah, ads!

article thumbnail

The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. The last thing you want is multiple people tweeting the same content or duplicating efforts.

article thumbnail

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content.

article thumbnail

Virtual events: The ultimate marketers’ guide

Martech

It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Here’s what’s inside: What is a “virtual event”? Virtual event history.