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Intent Data: A Game-Changer for B2B Event Marketing

Only B2B

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

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Transparency goes a long way: Wednesday’s Daily Brief

Martech

Transparency and updates go a long way in customer experience, provided that a service rep can access order information and updated customer data rapidly. With the pandemic challenges persisting and no “old normal” in sight, social commerce will continue to be a driver of growth essential to any marketer’s playbook for the foreseeable future.

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Katie Hurley on the Intersection Between AI, Neuroscience and Technology

Oktopost

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

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Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Watch the recording: Stay in the Loop.

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What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

The hard costs and opportunity costs won’t likely be recouped, but there is still a chance to engage virtually and ensure that your reputation isn’t upended by not being communicative or transparent. Communication and Transparency Must Be Part of Your Plan. So, what are your options, and where do you start?

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Catherine Dutton on Staying Ahead of Competition

Oktopost

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton , Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost , to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies. Like What You Heard?

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You Can Build Customer Trust With Values-Based Marketing – Here’s How

Salesforce Marketing Cloud

Values-based marketing is more crucial than ever as we near Year Three of the pandemic. In Salesforce’s State of the Connected Customer report , we found that 74% of customers say a brand communicating honestly and transparently is more important now than before COVID-19. We lead with sustainable marketing.