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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Twitter Spaces has a pretty compelling value proposition.

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Let’s talk ABM: 6 ways ABM builds a community of loyal customers

Strategic-IC

Customers that support you, value you, and refer you to their peers? For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. A big part of how Pixelz instigates conversations and builds trust is through event marketing – but taken a bit further, to become experience marketing.

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. No problem, just watch the Podcast!

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12 Crucial Do’s and Don’ts for B2B Influencer Marketing

Webbiquity

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. B2B vs. B2C Influencer Marketing.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Blogs are great.

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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Encourage Word-of-Mouth Marketing.

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9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. Podcasts are so popular because it's an easy-to-consume format for both business and personal topics.