ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 308

Planning Analytics Enterprise Management Work Management 308

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. They need solutions but have limited bandwidth and attention. Image credit: KoMarketing.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Hubspot

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. Who writes sales plans? What is a sales plan template?

Marketing Budget Creation 101

Marketing Budget Creation Planning Enterprise Management Marketing Budget 101

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart. Innovation as a necessity.

Enterprise Management 87

Enterprise Management Work Management Marketing Management B2B Marketing 87

Allocadia

JUNE 6, 2019

This post is part 1 of a three-part series on building and managing a marketing budget: Part 1 : How to Organize Your Marketing Budgets [below]. Part 2 : How to Build Out a Marketing Budget. Part 3 : Ongoing Management & Tracking of a Marketing Budget.

Marketing Budget Creation 45

Marketing Budget Creation Marketing Budget Budget Programs Allocation 45

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’m also someone who takes management seriously; I care about what’s right and what’s human. Computer software . Software development . Cloud migration .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Editorial Director.

Enterprise Management 110

Enterprise Management Work Management Account Based Marketing Marketing Management 110

Contently

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. So, why do so many companies—from startups to enterprises—skimp on it? Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget.

Research 206

Research Paid Search Agency Companies Marketing Budget 206

Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Inadequate vendor/product due diligence.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing Budget 108

Sana Commerce

AUGUST 27, 2022

These are based on the combined expertise and experience of our Project, Sales and Customer Success Managers, here at Sana Commerce. Read on to see exactly what makes a successful e-commerce project plan, and what is the best way to start your e-commerce website. Freeing up time for your sales and support teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Velocity Partners

DECEMBER 13, 2023

You either: Adapted your core story, messaging and tactics for a narrower Ideal Customer Profile (ICP). Or you: Made up new messaging and tactics for a narrower ICP – totally distinct from your core story. Every decision you make (about focus, budget, campaigns, metrics etc.) But budgets aren’t getting bigger.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

LeanData

JULY 1, 2020

Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization to accelerate growth and take the guesswork out of your GTM strategy. Processes – Automate handoffs and smooth transitions between teams to ensure a positive customer experience.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Attribution Allocation Enterprise Management 98

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

chiefmartech

JANUARY 2, 2020

To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink , an enterprise platform that help IT departments deliver great digital employee experiences. They span sales and marketing functions, roughly from left to right. That’s pretty epic.

Organization 77

Organization Enterprise Management Marketing Automation Services Work Management 77

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Valasys

OCTOBER 14, 2022

As a result, we can define it as “An area of the thorough study of data, including extracting relevant insights from the data, and processing that information using various tools, statistical models, and Machine learning algorithms.” Data processing . Therefore, the entire machine-learning process is included in this step.

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management Planning 52

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . A GTM strategy can make or break marketing plans. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? Enterprise-level. Commercialization.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. But it’s relatively new for B2B organizations.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

BOP Design

AUGUST 14, 2018

Need to streamline your processes, schedule in advance, track data? It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Salesforce.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Onalytica B2B

MAY 3, 2018

In order to forecast the success that a brand can expect to achieve from their influencer program, we must first have an understanding of the following variables: How much investment you can put into your program (time and resources; software costs ; compensation for influencers). How relevant the influencers are to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events. Bizzabo estimated that 3.2

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 157

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 157

Ledger Bennett

JUNE 1, 2020

Faced with marketing budget cuts, what should you do? It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. What’s working well now is a pivot change in content marketing.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. Tom and Jerry. Batman and the Joker.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

ClickZ

AUGUST 14, 2019

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. In the early and mid-2000s, marketing data and analytics for digital media was just a curiosity that no one knew how to capitalize on. Multi-touch attribution has fallen short.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102